Who We Are

Roger Newbold, Founder

A 30 year veteran of sales and management, Roger founded Auto Sales Training Group in 1995. Throughout his long career, Roger always prospered in auto sales, and found a kind of success that seemed to elude his colleagues. He credits his success to a simple philosophy: find a system that works, and stick to it. Through many years of hard work and dedication, he did exactly that. The training program we offer is the outline for success that he has drawn.

Susan Williams, Customer Service and Marketing Manager

Susan has been managing client relations and customer service for Auto Sales Training Group since its founding in 1995. In this role, she is also responsible for the planning and execution of our website and training curriculum. A project coordinator with more 20 years under her belt, Susan has a broad base of experience ranging from residential real estate to managing business operations and leadership training for a non-profit.